Sunday, April 19

Author: Mahesh Goyani

Mahesh Goyani is the founder of Clothsvilla, an Indian ethnic wear brand that offers a variety of traditional and modern clothing options for women. The brand is based in Surat, Gujarat, and has become popular for its wide range of sarees, salwar suits, lehengas, and kurtis. Clothsvilla has an online store that caters to customers across India and internationally. The brand's products are known for their quality, unique designs, and affordable prices. In addition to the online store, Clothsvilla also has a physical store in Surat. Mahesh Goyani, as the founder of Clothsvilla, has played a crucial role in establishing the brand and expanding its reach. He has been actively involved in the company's operations, including product design, marketing, and sales.
Sarees

7 Instagram-Viral Ethnic Co-ord Sets for the 2026 Summer Season

Co-ord sets are everywhere right now. From brand shoots to influencer reels, from casual “get ready with me” videos to festive styling content, they are showing up in almost every scroll. You will see models wearing them in campaign shoots, creators styling them for brunch, travel, and even small festive events, while fashion influencers keep promoting them as the easiest outfit upgrade.  The reason is simple. A co-ord set removes the effort of styling while still looking complete, polished, and current. You do not have to think about pairing, layering, or balancing the outfit because the set already does that for you. At the same time, newer co-ord styles are now being designed in breathable fabrics, easy silhouettes, and fresh prints, which makes them much more wearable in real life.  ...
chanderi kurta, chanderi kurta set, Chanderi Sarees, cotton kurta collection for women, Fashion and Style

Summer-Ready Cotton, Chanderi & Organza Styles by Samyukta Singhania  

The only thing that should be doing the maximum heavy lifting during the summer is your wardrobe. Yes, you heard that right, when the mercury soars and the air turns thick, summer dressing is no longer a mere style exercise but a full-blown survival strategy. And needless to say, the hero fabrics of the watermelon and mango seasons have always been cotton, chanderi, and organza. Despite their vastly different textures, they all share a common gift. They make the heat feel poetic and romantic.  What more? They transition from busy errands day to festive celebrations in no time. Whether you're dressing for work, casual outings, travel, or summer festivities, these three fabrics offer comfort without compromising on style. Presenting you must-have summer outfits from Samyukta Singhania to ...
Aza, Aza Cover Story, Aza Fashions, azeera, Fashion and Style

Krithi Shetty’s Latest Aza Cover Is Soft, Strong, and Seriously Addictive 

Krithi Shetty makes a quiet but compelling case for vulnerability as strength. In her latest cover story for Aza, the young star leans into emotion in an industry that often rewards detachment.  From her viral, feel-good online moments to navigating fame at just 22, she carries a softness that never feels fragile, only self-assured. There’s a camera-ready sheen but beneath it sits a grounded, resilient core.  Having started at 15, Krithi spent most of her formative years in the spotlight. Today, that translates into a presence that feels both instinctive and intentional. As she reflects on her journey from relentless auditions to Uppena, her style mirrors that same evolution: fluid, expressive, and quietly confident.  Dressed in a lineup of standout designers, she moves seamlessly between ...
Sarees

Festive Ethnic Dresses: Shop the Perfect Look for Weddings and Celebrations

Wedding and festive shopping sounds exciting until you actually start choosing the outfit. Some styles look beautiful but feel too heavy after an hour. Some feel comfortable but not festive enough for a proper celebration. That is exactly why finding the right festive look matters. The best answer is simple. Go for outfits that feel graceful, easy to wear, and celebration-ready without becoming difficult to carry.  If you want to Shop the Perfect Look for Weddings and Celebrations, festive kurta-led looks, softer occasion sets, and elegant ethnic dresses for women usually give the best balance of style and comfort. At Rain & Rainbow, we design festive styles with this exact idea in mind, so getting dressed for weddings, family functions, and celebrations feels much easier. The 7 Best ...
Anarkali Set, Aza, Aza Fashions, Baise Gaba, Fashion and Style

Know Your Designer – Ep 41: Baise Gaba 

The Indian occasionwear market is experiencing a quiet revolution. Heavy, restrictive couture is making way for breathable, effortless elegance. Women want to celebrate, dance, and move freely without feeling weighed down by their garments. Enter Baise Gaba. This label captures the exact mood of the modern festive dresser.  This post serves as your curated introduction to a contemporary Indian label worth knowing. You will learn about the brand's origins, dissect its defining design philosophy, and understand exactly where it fits in the current retail landscape.  About the Brand and Founders  Baise Gaba is the creative vision of sister duo Reena and Ruchi. They built the label as a deeply personal homage to their roots in Rajasthan. The state's rich history of textile arts directly inform...
Sarees

From Desk to Dinner: Shop Kurtas & Kurtis That Transition Seamlessly

A lot of outfits work for the first half of the day but not the second. A kurta may feel right for office hours, then look too plain for dinner. Or it may look stylish enough for after-work plans, but feel too much for a regular workday. That is exactly why so many women look for pieces that can move from desk to dinner without needing a full change.  The easiest answer to “From Desk to Dinner: Effortless Outfit Ideas for Busy Women” is simple. Choose breathable cotton kurtas and kurti sets that feel polished in the daytime and easy to dress up later with small styling changes.  At Rain & Rainbow, we design exactly this kind of wardrobe. Our cotton-first kurtas, sets, and printed styles are made for real schedules, real comfort, and easy repeat wear. What Kind Of Kurtas And Kurtis Wo...
bracelets for women, Contemporary Jewellery, cuff bracelet, Fashion and Style, Jewellery

Desk to Boardroom: Lightweight Office Jewellery That Works As Hard As You Do and How to Style Them

You have picked an outfit that perfectly reads ‘Boss Lady’. Your presentation is ready. But something is missing. That one quiet, confident detail that makes the room take notice before you even speak. Workwear jewellery is not about making a statement. It is about holding one. The right piece – a slender gold necklace, a pair of delicate drop earrings, a single cuff bracelet, communicates refinement, intentionality, and a point of view. Too little, and the look feels incomplete. Too much, and you become the jewellery instead of the person wearing it.  This guide walks you through the golden rules of office jewellery, paired with a curated edit of pieces from Aza Fashions to help you build a work wardrobe that is effortlessly elevated.  The Golden Rules of Styling Jewellery for Work ...
Aza, Aza Fashions, blouse designs, blouse necklines, Fashion and Style

Not Sure Which Blouse Neckline Suits You? Start with Your Face Shape 

You spend hours hunting for the perfect saree. You obsess over the drape, the fabric, the colors, and the border. Yet, many of us treat the blouse neckline as an afterthought. This tiny detail actually makes a massive difference in your final look.  The neckline sits right below your face, acting as a direct frame for your features. A great neckline highlights your best facial angles, elongates your neck, and pulls your entire outfit together. A poor choice can make your face look disproportionate or hide your natural glow.  Mastering Indian ethnic wear styling requires attention to these small but mighty details. When you choose flattering necklines based on your unique features, you instantly elevate your traditional wardrobe.  Why Face Shape Matters for Saree Blouse Styles  Your face sh...
designer kaftan, designer kaftans, Dubai, eid in bahrain, Fashion and Style

Why Kaftans Are the Ultimate Power Move in Middle Eastern Dressing  

Fashion in the desert states is beyond clothing. It reads as the wearer’s identity, tradition, and their preference towards refined aesthetics. Among the many iconic garments embraced in Middle Eastern wardrobes, the kaftan stands tall as a beacon of timeless grace. Whether in the UAE, Saudi Arabia, Qatar, Kuwait, or Oman, kaftans remain a closet staple for everyday elegance and celebratory dressing.  What was once worn for comfort in humid climates has evolved into a high-end fashion statement. Today they combine cultural heritage with couture-level detailing, making them a signature of Middle Eastern glamour.  Why Kaftans Thrive in the Gulf Climate  The Arabian countries are known for their warm temperatures. Therefore, kaftans happen to be the perfect go-getters for the climate...
aza fashion, Aza Fashions store, Designer, Designer collections, What's New

Front Row with Rabiya Savlani at Aza Regency One: A Night of Couture and Connection  

There’s something about a designer stepping out from behind the seams and speaking directly to the people who wear their work. Something shifts, and the clothing stops being just clothes. That is precisely what happened at Aza Regency One's latest Meet-the-Designer evening with Rabiya Savlani.   The evening unfolded in a setting that felt both intimate and thoughtfully curated – the kind of space where fashion is not rushed but experienced. Aza Regency One set the scene beautifully, a backdrop that allowed fashion to breathe. Customers and guests gathered not just to browse, but to immerse themselves in the world behind the collection. And Rabiya Savlani, known for her deeply personal design language, did not disappoint.  The event was laced with warmth of a private showing a...
Elegant in Eid: The Foil Print Taffeta Silk Anarkali Gown Journey Casual Wear Red Santoon Gown With Fancy Sequins