Tuesday, April 21

Author: Mahesh Goyani

Mahesh Goyani is the founder of Clothsvilla, an Indian ethnic wear brand that offers a variety of traditional and modern clothing options for women. The brand is based in Surat, Gujarat, and has become popular for its wide range of sarees, salwar suits, lehengas, and kurtis. Clothsvilla has an online store that caters to customers across India and internationally. The brand's products are known for their quality, unique designs, and affordable prices. In addition to the online store, Clothsvilla also has a physical store in Surat. Mahesh Goyani, as the founder of Clothsvilla, has played a crucial role in establishing the brand and expanding its reach. He has been actively involved in the company's operations, including product design, marketing, and sales.
designer kaftan, designer kaftans, Dubai, eid in bahrain, Fashion and Style

Why Kaftans Are the Ultimate Power Move in Middle Eastern Dressing  

Fashion in the desert states is beyond clothing. It reads as the wearer’s identity, tradition, and their preference towards refined aesthetics. Among the many iconic garments embraced in Middle Eastern wardrobes, the kaftan stands tall as a beacon of timeless grace. Whether in the UAE, Saudi Arabia, Qatar, Kuwait, or Oman, kaftans remain a closet staple for everyday elegance and celebratory dressing.  What was once worn for comfort in humid climates has evolved into a high-end fashion statement. Today they combine cultural heritage with couture-level detailing, making them a signature of Middle Eastern glamour.  Why Kaftans Thrive in the Gulf Climate  The Arabian countries are known for their warm temperatures. Therefore, kaftans happen to be the perfect go-getters for the climate...
aza fashion, Aza Fashions store, Designer, Designer collections, What's New

Front Row with Rabiya Savlani at Aza Regency One: A Night of Couture and Connection  

There’s something about a designer stepping out from behind the seams and speaking directly to the people who wear their work. Something shifts, and the clothing stops being just clothes. That is precisely what happened at Aza Regency One's latest Meet-the-Designer evening with Rabiya Savlani.   The evening unfolded in a setting that felt both intimate and thoughtfully curated – the kind of space where fashion is not rushed but experienced. Aza Regency One set the scene beautifully, a backdrop that allowed fashion to breathe. Customers and guests gathered not just to browse, but to immerse themselves in the world behind the collection. And Rabiya Savlani, known for her deeply personal design language, did not disappoint.  The event was laced with warmth of a private showing a...
Aza, Aza Fashions, Bandhgala, bandhgala outfit, Fashion and Style

Bored of Sherwanis? Try These Bandhgala Outfit Ideas for Weddings 

For generations, the sherwani has stood as the undisputed champion of Indian men’s wedding fashion. You picture a groom, and you immediately imagine him weighed down by layers of heavily embroidered silk. But modern men are shifting gears. You want to look regal, but you also want to breathe, move, and perhaps actually wear your wedding outfit more than once.  Enter the bandhgala. This classic closed-neck suit offers a sharper, highly versatile alternative to traditional wedding attire. It bridges the gap between heritage elegance and contemporary menswear. If you want to make a lasting impression without feeling like a walking tapestry, we have the ultimate guide to bandhgala outfit ideas right here.  Why Bandhgalas Are the New Wedding Essential  What makes a bandhgala the perfect choice ...
Sarees

Why Cotton Kurtas & Kurtis Are The Ultimate Summer Essential?

Indian summers can make even a good outfit feel like work. A kurta may look nice in the morning, but if the fabric starts feeling warm, sticky, or heavy after a few hours, you stop reaching for it. That is exactly why cotton becomes such an easy answer every year.  The real reason why cotton kurtas are a wardrobe essential for summers is simple. They feel breathable, stay lighter on the skin, and work through long days without making dressing harder.  At Rain & Rainbow, we keep coming back to cotton because it fits real Indian weather, not just picture-perfect styling. Whether you prefer an a line cotton kurti for softer movement or a cotton straight kurta for a cleaner everyday look, the right cotton style makes summer dressing feel much easier. Explore our wide range of cotton kur...
Sarees

10 Trending Kurta Set Designs to Try This Year—Shop the Collection

Trends change every year, but not every trend actually works in real life. Some outfits look beautiful online but feel heavy, difficult to style, or hard to repeat. That is why the 10 Trending Kurta Set Designs to Try this Year are not just about what looks new. They are about what feels wearable, breathable, and easy to style across occasions. This year, the focus is clearly on ethnic kurta set for women styles that combine comfort with fresh prints, softer silhouettes, and repeat-friendly designs. At Rain & Rainbow, we design kurta sets keeping this exact shift in mind, cotton-first fabrics, trending prints, and styles you can wear more than once without overthinking. If you are planning to buy kurta sets online, this guide will help you pick the designs that actually deserve spac...
Fashion and Style, heritage, Manish Malhotra, phulkari, What's New

From Village Courtyards to Celebrity Closets: The Phulkari Comeback You Didn’t See Coming

Hopelessly in love with the phulkari embroidery? Well, long before fashion weeks and designer labels, there was Phulkari. And trust me, it needed no dramatic runways and couture shows to be extraordinary. Phulkari, from the Punjabi "phul" (flower) and "kari" (work), translates simply to "flower work." But there is nothing simple about it. It is Punjab's most intimate art form: conceived by women, carried by women, and passed between generations. The same way gold jewellery or whispered prayers are passed with fierce and quiet devotion.  Stitched Into History  Some historians believe the style was popular as long ago as the 7th century, with a biography of Indian emperor Harshavardhana describing people "embroidering flowers and leaves on the cloth from the reverse side" — which preci...
Aza, Aza Fashions, Fashion and Style, Groom Trend, grooms mehendi

Rishab Rikhiram Sharma’s Bold Mehendi Might Be the Coolest Groom Trend Yet 

For generations, the cultural narrative surrounding mehendi has remained steadfastly uniform. We associate it with the brides. We picture delicate vines, intricate paisleys, and a hyper-feminine aesthetic that blankets the hands and arms in a maze of henna. Grooms, if they participated at all, often settled for a minimalist dot on the palm or a hidden initial tucked away out of sight.  But style, like culture, is fluid. The narrative is shifting, and the modern groom is demanding a seat at the aesthetic table. Enter Rishab Rikhiram Sharma, a key figure driving a massive visual shift in wedding menswear. He treats mehendi not as a fleeting bridal tradition, but as an expressive, intentional medium rooted deeply in personal identity.  Rishab’s approach creates an entirely new visual language...
bollywood actress, bollywood sarees, Celebrity styles, What's New, Who Wore What When

How to Recreate Kiara Advani’s Viral Masaba Saree Look—The New-Mom Glow Everyone’s Talking About 

When Kiara Advani stepped onto the red carpet at the NMACC 3rd anniversary celebration on April 3, 2026, the internet instantly declared it a moment. Appearing alongside Sidharth Malhotra months after welcoming their daughter Saraayah, Kiara radiated what fans lovingly called the “new-mom glow.”  But beyond the glow, it was her baby-pink House of Masaba saree that truly stole the spotlight. The look felt like poetry in motion—soft, romantic, and unmistakably modern. If you’ve been saving her photos for inspiration, here’s your ultimate guide to recreating that viral Masaba saree moment with pieces you can actually shop.  The Viral Moment Everyone Can’t Stop Talking About   The Nita Mukesh Ambani Cultural Centre anniversary was packed with Bollywood’s biggest names, but Kiara’s...
Aza, Aza Fashions, Celebrity closet, celebrity outfits, Fashion and Style

Inside IPL 2026: The Best Dressed Celebrities in the Stands 

Cricket may own the pitch, but style completely dominates the stands. This season, the VIP boxes and stadium bleachers of the Indian Premier League have transformed into a front-row fashion moment. The looks we see are every bit as compelling as the thrilling finishes happening on the grass below.  There is a particular kind of magic that occurs when India's most massive sporting spectacle meets the peak of summer heat. The tournament is no longer just about boundaries and wickets; it is one of the most closely watched fashion events of the year. Every match day, cameras capture something remarkable. You might spot a beloved Bollywood star cheering in a casually perfect IPL outfit, or a billionaire family rocking team colors with the kind of effortless ease that only comes from impeccable ...
Aza Fashions, Fashion and Style, paulmi and harsh, picnic outfits

Celebrate Picnic Day In Style: Aza’s Picnic Fashion Guide

National Picnic Day is the perfect excuse to pack a basket, grab a blanket, and head outdoors. There is something undeniably magical about dining under the open sky. The fresh air, the gentle sunshine, and the company of good friends make these moments unforgettable. But what should you wear when you want to look effortlessly chic while sitting on the grass? Finding the balance between high fashion and practical comfort can be a challenge. You need an outfit that breathes, moves with you, and looks gorgeous in those golden-hour photos. We have the ultimate style solution for your next al fresco feast. By exploring the stunning cotton and breezy blue silhouettes by Paulmi and Harsh, you can master the art of picnic fashion. Let us dive into why these designs are your best bet for outdoor ce...
Elegant in Eid: The Foil Print Taffeta Silk Anarkali Gown Journey Casual Wear Red Santoon Gown With Fancy Sequins