Mahesh Goyani

Author: Mahesh Goyani

Mahesh Goyani is the founder of Clothsvilla, an Indian ethnic wear brand that offers a variety of traditional and modern clothing options for women. The brand is based in Surat, Gujarat, and has become popular for its wide range of sarees, salwar suits, lehengas, and kurtis. Clothsvilla has an online store that caters to customers across India and internationally. The brand's products are known for their quality, unique designs, and affordable prices. In addition to the online store, Clothsvilla also has a physical store in Surat. Mahesh Goyani, as the founder of Clothsvilla, has played a crucial role in establishing the brand and expanding its reach. He has been actively involved in the company's operations, including product design, marketing, and sales.

2Apr

By Mahesh GoyaniNo Comments

Aza Fashions, Fashion and Style, Influencer Fashion, samyukta singhania

Aza Influencer Spotlight: Kautuka Shah in Samyukta Singhania

With a decade in content creation, Kautuka Shah Gandhi has been making waves in the fashion and travel blogging corner of the internet, not just hopping onto trends, but defining her own. Since her start, she has amassed a following of 118k followers with a keen grasp of fashion trends. A computer engineer by education, she moved to fashion blogging and founded ‘The travelling mascara’ to artistically express her style. The essence of her philosophy is seeking beauty in simplicity, as she maintains a classy aura across every content piece. Kautuka Shah in Samyukta Singhania Kautuka Shah wore a bedazzling Samyukta Singhania lehenga, vibrant and perfect for celebrations. Occasions where you need to dress playfully, while maintaining refined elegance. A sleeveless V-neck silver ...

2Apr

By Mahesh GoyaniNo Comments

Sarees

Which Is The Best Fabric For Kurti: A Complete Guide To Comfort, Style & Seasons!

A kurti can look perfect on screen and still feel completely wrong once you wear it. That is the real issue most women face while buying clothing online these days. Sometimes the colour looks lovely, the print feels right, and the shape seems flattering, but the fabric makes it too warm, too stiff, or simply uncomfortable after a few hours. That is exactly why “Which is the Best Fabric for Kurti" is such an important question. The answer is not only about style. It is also about comfort, season, and how often you will actually reach for that kurti again. This blog by Rain and Rainbow about “A Complete Guide to Comfort, Style & Seasons”, is written to help you choose better. If you are looking for ethnic kurtis online, understanding fabric is one of the easiest ways to avoid buying pi...

1Apr

By Mahesh GoyaniNo Comments

Anarkali Set, Aza, Aza Fashions, designer saree, Fashion and Style

Temple-Ready Red & Orange Outfits for Hanuman Jayanti 2026

Red and orange are absolutely dominating the ethnic fashion mood board this season. These bold, warm hues carry a vibrant energy that perfectly aligns with the festive spirit of Hanuman Jayanti. While deeply rooted in cultural significance, these shades are currently seeing a massive revival in modern traditional Indian wear. Finding the perfect balance between style and modesty is the ultimate goal when curating your festive wardrobe. When planning your Hanuman Jayanti 2026 outfits, wearability must take center stage. Temple visits often involve navigating crowds, sitting on the floor for prayers, and spending long hours on your feet. You need an ensemble that feels light, allows easy movement, and looks effortlessly chic. Here is your guide to stylish, temple-ready looks that prioritiz...

1Apr

By Mahesh GoyaniNo Comments

Aza Fashions, Celebrity fashion, Fashion and Style, Who Wore What When

Alia Bhatt’s Sage Green Saree Is The Aesthetic Inspiration We Need

When celebrities turn to fashion runways for inspiration, maximalist trends often take center stage. While some embrace these bold aesthetics, others lean into restraint, choosing interiority and minimalism in their style. Their outfits suggest that minimalism itself can be a powerful form of dressing, where true elegance and quiet confidence reside. Alia Bhatt is one such celebrity who brings intention to everything she does, especially through her stylistic lens. Her recent appearance at Chennai’s JITO (Jain International Trade Organization) event, in a sage green saree, quickly took over Instagram feeds—and we’re breaking down the look here. Saree in focus Why the look is winning hearts Color choice Let’s admit, pistachio or sage green is a refreshing visual delight. B...

31Mar

By Mahesh GoyaniNo Comments

Aza Kids, Designer kidswear, Fashion and Style, fashion for kids, festive collection

Know Your Designer – Episode 33: Chotibuti

Chotibuti, founded by Payel Khandelwal, is redefining premium ethnic kidswear with a thoughtful balance of comfort, charm, and festive elegance. What began as a mother’s search for tasteful Indian outfits for her child has grown into a trusted label for beautifully crafted children’s occasionwear. Today, Chotibuti stands out for creating celebration-ready outfits that let kids move freely while looking picture-perfect for weddings, festivals, and family gatherings. Who Founded It Chotibuti was founded by Payel Khandelwal, whose journey into fashion began with a personal need. As a mother, she struggled to find well-made, stylish, and reasonably priced ethnic outfits for children that didn’t compromise on comfort. Motivated to fill this gap, she launched Chotibuti with a clear vis...

31Mar

By Mahesh GoyaniNo Comments

Sarees

Best Fabrics For Indian Ethnic Wear

Indian ethnic wear is not only elegant but is also versatile and rooted in cultural traditions. Whether you are wearing it for a casual day or for a festive day, the fabric of your outfit has a great deal to do with how the outfit looks and feels. A good fabric improves not just the comfort but also the appearance of a design, especially in a country that has so many varied climates and functions. If you need a dress for a casual day, a festive occasion, or a wedding function, knowing about different fabrics can definitely help you in making some informed style decisions. Here is a simple guide to the best fabrics for Indian ethnic wear and how to access them in the modern world. Cotton: Comfort for Everyday Ethnic Wear Cotton is one of the most popular fabrics for Indian ethnic wea...

30Mar

By Mahesh GoyaniNo Comments

anita dongre lehenga, Bollywood Board, Celebrity closet, celebrity designer, Fashion and Style

Is Shanaya Kapoor Already the Best-Dressed of Her Generation? 9 Looks that Say Yes

Some people grow into cinema. Shanaya Kapoor was born straight into it — quite literally. Glamour Runs in the Family Born on 3 November 1999 in Mumbai, Shanaya Kapoor grew up in a household where film conversations were as routine as family dinners. A Scorpio, and the daughter of Sanjay Kapoor and Maheep Kapoor, she belongs to the iconic Kapoor clan — with Anil Kapoor and Boney Kapoor as her uncles and Sonam, Arjun, Janhvi, and Khushi Kapoor as her cousins. After studying at Ecole Mondiale World School, she stepped into Bollywood with Aankhon Ki Gustaakhiyan in 2025, officially joining the cinematic legacy she was born into. And while the Kapoor surname carries cinematic weight, her maternal side adds an entirely different sparkle. Maheep Kapoor, Shanaya’s mother, i...

29Mar

By Mahesh GoyaniNo Comments

Aza, Aza Fashions, bridal bags, designer bags, Fashion and Style

This Season’s Most Wanted Bridal Accessory Isn’t Jewellery—It’s the Bag

From exquisite designer bridal bags and structured wedding clutches to reimagined potli bags, here is why modern bridal bags for Indian weddings are taking center stage. The Indian bride is rewriting the fashion rules. Instead of layering heavy, restrictive necklaces, she is focusing her energy on one spectacular, handheld accessory. The statement bag has officially arrived, and it is stealing the spotlight. Brides now carry their personal style right in the palms of their hands. This represents a massive shift in bridal couture, moving away from predictable styling toward something fresh and deeply personal. We see a landscape where the perfect accessory does not just sparkle—it actually holds your favorite lipstick, too. If you are building your wedding trousseau, it is time to look b...

29Mar

By Mahesh GoyaniNo Comments

Menswear

10 Linen Kurtas for Men That Will Carry You Through Every Summer Plan

Summer dressing for men has never been more intentional. The Indian man today isn’t choosing between comfort and style he’s refusing the compromise entirely. And linen, that ancient, breathable, effortlessly elegant fabric, is the answer to every question the season asks. At Aza Fashions, we’ve spent the season curating the finest linen kurtas across India’s most celebrated designers from resort-ready pastels and hand-blocked prints to sharp mandarin collars and laid-back open hems. Whether you’re dressing for a Sunday brunch in Mumbai, a destination wedding in Goa, or a corporate party, there’s a linen kurta on this list that was made exactly for that moment. Here are 10 linen kurtas for men that will carry you through the summer with effortless ease and undeniable style. 1. Th...

28Mar

By Mahesh GoyaniNo Comments

beach dresses, beach vacation dresses, dresses, Fashion and Style, What's New

Sorry, Mini. Spring 2026 Officially Belongs to the Maxi Dress

For seasons, fashion obsessed over the leg — micro-minis, thigh-grazing hemlines, and barely-there silhouettes ruled every runway, reel, and Pinterest board. But trends rarely stay still for long. Now, the pendulum has swung in the opposite direction, and fashion feels like it’s finally taking a deep breath. There’s a growing appetite for clothing that feels slower, softer, and more intentional. Comfort is no longer an afterthought — it’s the starting point. And nothing captures this shift better than hemlines dropping dramatically to the floor, bringing with them a sense of ease that feels both modern and timeless. Yes, we are talking about the hero of the spring summer season: maxi dress. Runway Validation Is Impossible to Ignore When a single designer embraces a trend, it sparks ...