Tuesday, April 21

Author: Mahesh Goyani

Mahesh Goyani is the founder of Clothsvilla, an Indian ethnic wear brand that offers a variety of traditional and modern clothing options for women. The brand is based in Surat, Gujarat, and has become popular for its wide range of sarees, salwar suits, lehengas, and kurtis. Clothsvilla has an online store that caters to customers across India and internationally. The brand's products are known for their quality, unique designs, and affordable prices. In addition to the online store, Clothsvilla also has a physical store in Surat. Mahesh Goyani, as the founder of Clothsvilla, has played a crucial role in establishing the brand and expanding its reach. He has been actively involved in the company's operations, including product design, marketing, and sales.
Sarees

Trending Summer Tops For 2026

Summer wardrobes often look great on Instagram reels—but don’t always feel right in real life. You try something that looked amazing online, and a few hours later it feels too heavy, too clingy, or just not something you’d want to wear again. That’s why the trending summer tops for 2026 are less about just looking good and more about how they feel through the day. You want pieces that are light, breathable, and easy to wear from morning to evening—and that’s where cotton really makes a difference. Rain & Rainbow gets this right with silhouettes you can actually move in, fresh colours that work in the heat, and printed tops that don’t feel overwhelming. So if you’re looking for printed tops for ladies, soft florals, easy sleeveless styles, or clean straight-cut tops, this guide will ...
Sarees

5 Wedding Guest Outfit Ideas To Make You Shine This Season

Wedding season is fun, but picking the right outfit as a guest can get confusing very fast. You want to look festive, polished, and nicely dressed, but you also do not want to end up in something too heavy, too flashy, or too uncomfortable to wear for hours. This gets even trickier when you are attending your best friend’s wedding, going as a bhabhi, joining as a close cousin, or hopping between haldi, mehendi, sangeet, and reception functions in the same week. That is why the smartest Wedding Guest Outfit Ideas are the ones that actually work in real life. You need outfits that look special, feel breathable, and still let you enjoy the function. A good ethnic kurta set for women does exactly that. It gives you a full festive look without too much effort. If you are looking for easy, eleg...
Sarees

Anarkali Suits That Are Perfect for Wedding Functions

Wedding outfits can get confusing fast. Some feel too heavy for long functions. Some look nice in pictures but become uncomfortable after an hour. And some simply do not give that festive feel you want for haldi, mehendi, sangeet, family dinners, or wedding-day gatherings.  That is exactly why Anarkali Suits for Wedding Functions continue to be such a strong choice. They feel dressed up, move beautifully, and still give more comfort than many overly styled outfits. At Rain & Rainbow, the best festive looks are not just about shine. They are about wearability too.  If you are planning to buy an anarkali kurta set online or browsing Ethnic Suit Sets for Women that look festive without feeling too much, this guide will help you pick styles that actually work for real wedding functions. ...
Sarees

How To Style Ethnic Wear For Day & Night Wedding Functions?

Wedding dressing gets confusing very quickly. A haldi in the morning does not need the same styling as a sangeet at night. A roka look cannot be styled exactly like an evening wedding dinner either. That is why the easiest answer to how to style ethnic wear for day & night wedding functions is simple.  Keep daytime looks lighter, fresher, and more breathable.  Make night looks richer, sharper, and a little more statement-led.  The outfit should still feel comfortable enough for long hours, photos, rituals, and family time. That is where Rain & Rainbow fits naturally. Our Wedding Edition brings together wearable festive styles that feel beautiful without becoming heavy.  If you are looking for an easy ethnic kurta set for women or practical wedding ethnic wear for women, this gui...
Sarees

Best Party Wear Kurta Set Ideas for Summer Receptions

https://www.instagram.com/p/DM1nbkOOVqU/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== What Should You Wear to a Summer Reception? Summer receptions are enjoyable, but dressing for them can be tricky. You want to look festive, but heavy fabrics and layered outfits often feel uncomfortable after a few hours. This is where a good party wear kurta set makes sense, as it is light and easy to move around in, and still looks suitable for a party. You do not have to deal with dupattas and stiff clothing, and instead get a dress that lets you move and enjoy your party! If you’re deciding what to wear, here are a few styles that work particularly well for summer receptions. ...
Sarees

6 Best Suits for Roka Ceremony for 2026 Brides

The Roka ceremony is not just a pre-wedding ceremony, but it is the starting point of the wedding journey. So, it is a significant moment when all the attention is focused on the bride and the families coming together. Thus, it is important to choose the right outfit for the ceremony. So, what should you wear for a roka ceremony? In 2026, many brides are moving away from heavy lehengas and choosing a suit for the roka ceremony, especially well-designed kurta sets. These outfits offer a balance of elegance and comfort, making them ideal for long, intimate gatherings. The kurta sets feature lightweight fabrics, subtle details, and versatile silhouettes, thereby offering a sophisticated and functional choice. ...
Sarees

Light, Breezy & Beautiful: Ethnic Wear For The Changing Season

When the season starts changing, outfit planning gets confusing. The afternoon may still feel warm, the evening may turn breezy, and some days come with lunch plans, family visits, or a festive stop in between.  That is why the best ethnic wear for the changing season should feel light, comfortable, and easy to carry for hours. Heavy outfits start feeling too much, but very plain outfits do not always feel right either. The sweet spot is breathable dressing that still looks pretty and put together.  That is where Rain & Rainbow fits naturally. With cotton-first styles across kurta sets, dresses, and co-ords, the brand makes seasonal dressing feel easier. If you are looking for soft ethnic wear for women that works for changing weather, an easy ethnic kurta set for women, a flowy dres...
bihu, bihu celebrations, Bihu Fashion, Fashion and Style, festival wear

Rongali Bihu 2026: Important Dates, Cultural Traditions in Assam & 9 Must-See Festive Looks

Spring in Assam doesn’t just arrive—it dances in with the beat of the dhol, bursts of color, and the promise of celebration. At the heart of this seasonal joy lies Rongali Bihu, the most spirited and cherished festival of the Assamese calendar. Marking the Assamese New Year and the onset of the harvest season, Rongali Bihu is a time of music, dance, feasts, and vibrant traditional attire.  Whether you're celebrating in Assam or embracing the festivities elsewhere, here’s everything you need to know about Rongali Bihu 2026, its cultural importance, and stylish outfit ideas perfect for the occasion.  When Is Rongali Bihu 2026? Mark These Important Dates  The festival begins with Goru Bihu (dedicated to cattle) on April 14, followed by Manuh Bihu, the Assamese New Year, on April 15. The...
Assam, Aza, Aza Fashions, bihu, Fashion and Style

Bihu Beyond Assam: How India’s Big Cities Celebrate and Dress 

Spring brings a universal sense of renewal, but for the Assamese community, it heralds something much deeper. Bihu represents the vibrant spirit of spring, the gratitude of the harvest, and an overwhelming sense of joy. Historically rooted in the lush landscapes of Northeast India, the Bihu festival has gracefully traveled well beyond state borders.  As people move for education and careers, they carry their rich heritage with them. Today, Bihu pulses through the concrete veins of India’s major metropolises. From lively cultural events to community feasts, the festival thrives in urban spaces. Alongside the music and food, a magnificent sartorial evolution has emerged. People are finding beautiful, innovative ways to wear traditional Assamese outfits while embracing city life.  Bihu ...
Sarees

What Are Social Norms and Cultural Practices?

Every community is governed by certain unspoken rules. These are the rules by which we live, and they determine how we behave, how we talk, how we celebrate, and sometimes, even how we think. Day-to-day rituals and behaviors are impacted, including how we greet others and what we wear to festive gatherings. Expectations such as these are shared and commonly held and are often described as social norms and cultural practices. Although they are related to one another, each is uniquely significant in identity and community formations. The knowledge of social norms and cultural practices makes us more mindful, considerate, and tolerant of the world.   Understanding Social Norms Social norms are unwritten rules of behavior that are considered acceptable within a particular society or group. The...
Elegant in Eid: The Foil Print Taffeta Silk Anarkali Gown Journey Casual Wear Red Santoon Gown With Fancy Sequins