From vibrant Art Deco-inspired statement pieces to contemporary Polki and emerald-led bridal designs, these jewellery brands are redefining festive dressing with individuality, craftsmanship and modern elegance.
1. Poonam Soni – VVV Art Deco: Vivid, Vibrant & Vintage
Poonam Soni’s latest limited-edition collection, VVV Art Deco, celebrates the festive season with a vivid interplay of colour, geometry and vintage inspiration.
Featuring stackable bangles, statement rings and flexible pendants, the collection offers versatile styling for festive occasions and contemporary bridal looks. A standout detail is the ivory bangle hand-painted with an evil eye motif, reimagining the traditional bridal chura. Established in Mumbai in 1989, the jewellery house brings together art and craftsmanship, with prices starting just above ₹2 lakh.
2. Verlas New York: Diamonds for Everyday Luxury
Reimagining fine jewellery for modern lifestyles, New York-born Verlas brings everyday luxury to the forefront with IGI-certified lab-grown diamonds set in solid, BIS-hallmarked 9K and 14K gold.
Its designer collections—La Fleur, Alyssa, Zenyth and Starlit—span floral inspirations, geometric forms and celestial motifs, making them ideal for festive dressing, weddings and gifting. With bespoke customisation, made-to-order craftsmanship and personalised concierge support, Verlas combines contemporary design with thoughtful service. Designer pieces start at approximately ₹3,704, making diamond jewellery more accessible.
Milo Jewels: Polki for Three Generations
Milo Jewels brings a contemporary perspective to traditional Indian jewellery with its new Polki collection, designed around the philosophy of one collection, three generations.
Crafted in 14K gold, the lightweight, versatile pieces reinterpret the heritage appeal of Polki for modern wardrobes, transitioning effortlessly from everyday elegance to festive occasions. Designed to be worn, cherished and passed down, the collection balances contemporary sensibilities with heirloom-worthy appeal. Launched in October 2026, the range also offers certified jewellery with exchange and buyback options, with prices starting at ₹40,000.
Fine Silver Jewels: The Modern Bride Edit
Fine Silver Jewels (FSJ) presents its Modern Bride Edit, a contemporary collection celebrating individuality through striking silhouettes and the enduring allure of coloured gemstones, particularly emeralds. Moving beyond conventional bridal aesthetics, the edit embraces bold gemstone expressions and understated sophistication, appealing to brides who prefer distinctive jewellery over predictable traditions. Its designs balance modern styling with timeless elegance, making them relevant for wedding celebrations, statement occasions and personal collections. For the bride seeking jewellery that reflects her personality and confidence, FSJ offers a refreshing take on contemporary bridal luxury.
The post Jewellery Brands to Look Forward to This Festive Season appeared first on Wedding Vows.
