Friday, March 20

Author: Mahesh Goyani

Mahesh Goyani is the founder of Clothsvilla, an Indian ethnic wear brand that offers a variety of traditional and modern clothing options for women. The brand is based in Surat, Gujarat, and has become popular for its wide range of sarees, salwar suits, lehengas, and kurtis. Clothsvilla has an online store that caters to customers across India and internationally. The brand's products are known for their quality, unique designs, and affordable prices. In addition to the online store, Clothsvilla also has a physical store in Surat. Mahesh Goyani, as the founder of Clothsvilla, has played a crucial role in establishing the brand and expanding its reach. He has been actively involved in the company's operations, including product design, marketing, and sales.
Fashion and Style

The Ultimate Guide to Assam – Heritage, Textiles & Traditional Style 

Assam, the gateway to Northeast India, is a land of breathtaking beauty, where lush tea gardens carpet rolling hills and the mighty Brahmaputra River carves its path through fertile plains. This vibrant state is not just famous for its one-horned rhinoceros and aromatic tea; it is also a treasure trove of cultural traditions, most notably its incredible silk heritage and the joyous Bihu festival. The rhythm of life here is deeply connected to nature, a relationship that is beautifully woven into its traditional clothing and textiles.  The region's warm and humid climate has long favored the production and use of lightweight, breathable fabrics, making Assamese silks and cottons legendary for their comfort. A rich history, dominated by the powerful Ahom dynasty, nurtured a sophisticated ...
Fashion and Style

The Ultimate Guide to Gujarat – Heritage, Textiles & Traditional Style 

Gujarat, a state on India's western coast, is a land of vibrant festivals, rich history, and a spirit of entrepreneurship. With its long coastline and bustling port cities, it has been a center of trade and culture for centuries. This legacy is brilliantly reflected in its traditional attire and world-renowned textiles. From the colorful celebrations of Navratri to its sun-drenched landscapes, Gujarat’s identity is woven into every thread of its fabric.  The state's semi-arid climate has shaped the preference for lightweight, breathable fabrics, while its history as a major trade hub exposed it to diverse influences, enriching its own craft traditions. These time-honored techniques continue to inspire fashion and design worldwide, blending ancient artistry with modern style. This guide ...
Sarees

How to Style Ethnic Kurtis for Cozy Christmas Gatherings?

Christmas comes with its own kind of warmth. Some of us step out for dinner with friends, some head for dessert after Midnight Mass, and many enjoy a cozy celebration at home with lights, music and family. Whatever your plan looks like this year, the outfit you choose should feel festive in photos and stay comfortable through long hours of eating, chatting and celebrating. If you enjoy wearing kurtis or prefer outfits that feel easy and elegant at the same time, this is the perfect season to explore Indian kurtis for women in softer, festive prints. At Rain and Rainbow, our pure cotton pieces are designed to feel comfortable indoors, move with you during the celebrations and still look refined. These are the kind of styles women look for when browsing ethnic wear for women online during t...
Fashion and Style, Traditional Style

The Ultimate Guide to Odisha – Heritage, Textiles & Traditional Style

Odisha, historically known as Kalinga, is a land where stone speaks and fabric sings. Nestled along India's eastern coast, it is a state defined by the rhythmic crashing of waves at Puri, the architectural majesty of the Konark Sun Temple, and the vibrant, sacred chaos of the Rath Yatra. But beyond its spiritual and architectural grandeur lies a rich, tactile heritage woven into the very soul of its people a legacy celebrated through its intricate handlooms and the timeless beauty of the Indian saree. This is a land of unparalleled artistry, where weavers tie-dye yarn with mathematical precision to create the magic of Ikat, and where artists paint stories of gods and nature on palm leaves. Odisha’s unique identity is stamped onto its textiles vibrant, geometric, and deeply symbolic....
2026 color of the year, aza designer clothing, Aza Fashions, How To, What's New

Meet Cloud Dancer: Pantone’s Surprising 2026 Color of the Year and Here’s How to Style It 

Move over Mocha Mousse! Pantone has officially crowned Cloud Dancer as the Colour of the Year 2026. This billowy white arrives as a breath of calm in an overstimulated, overcommitted world. Since 1999, Pantone has chosen colours that mirror the cultural pulse, and for a year predicted to be shaped by emotional overload and a collective desire for clarity, Cloud Dancer feels almost inevitable. Soft, ethereal, and quietly luminous, PANTONE 11-4201 Cloud Dancer captures serenity, introspection, and the rediscovery of stillness—an invitation to step back, breathe, and begin again.  Why Cloud Dancer Defines 2026  Described as a “lofty white neutral” with an aerated, vapour-light presence, Cloud Dancer evokes serenity in a chaotic world. Pantone positions it as a blank canvas—signifyin...
Sarees

How to Pick the Perfect Mehendi Outfit Based on Your Venue

The Mehendi ceremony is one of the most joyful and colourful pre-wedding events. It is personal, intimate, and full of laughter, music, and vibrant traditions. And because the vibe of every Mehendi function depends a lot on the venue, your outfit should match that energy. The right look can make you feel comfortable, confident, and picture-ready throughout the ceremony. If you are planning your Mehendi and wondering how to choose the best outfit for the venue, this guide will help you explore beautiful ideas that balance style and comfort. Whether your celebration is at home, on a rooftop, at a resort, or by the beach, there is a perfect look waiting for you.   1.      Home Mehendi: Keep it Bright, Breezy, and Comfortable A Mehendi function at home usually has a cosy and personal vibe. ...
black dresses for women, designer party dress, dresses, dresses for women, How To

New Year’s Eve Plans in India: Where to Go & How to Dress  

New Year's Eve in India is an explosion of energy, color, and excitement. From the snowy mountains of the north to the sun-kissed beaches of the south, the entire country buzzes with a unique festive spirit. Unlike a single, uniform celebration, New Year parties here are as diverse as the nation itself, ranging from high-octane club nights and lavish hotel galas to intimate house parties and vibrant street festivals.  This blend of modern revelry and cultural richness makes dressing for the occasion particularly fun. It’s a chance to shine, experiment with your style, and welcome the year ahead with confidence. This guide will help you navigate the best places to celebrate and discover the perfect outfit to make your New Year's Eve unforgettable.  How Indi...
Fashion and Style

The Ultimate Guide to Rajasthan – Heritage, Textiles & Traditional Style 

Rajasthan, the "Land of Kings," paints a vivid picture of India's royal past. Its vast desert landscapes are punctuated by magnificent forts, opulent palaces, and a culture bursting with color and life. From the golden sands of the Thar Desert to the bustling bazaars of Jaipur, Rajasthan is a state defined by its history of Rajputana royalty, vibrant festivals, and unparalleled hospitality. This rich heritage is woven directly into its traditional clothing and crafts, creating a visual language that is both timeless and breathtaking.  The arid climate has long dictated the need for lightweight, breathable fabrics, while the royal courts patronized artisans, leading to the development of some of the world's most intricate textile techniques. Today, these ancient traditions continue to ca...
Sarees

Kurta Sets with Statement Dupattas: Effortless Fusion – Shop Now

A good kurta set can take you through office, brunch and small functions. A kurta set with a statement dupatta does even more. One printed or embroidered dupatta can instantly lift a simple suit and make it look festive, travel ready or evening ready. That is why kurta sets with statement dupattas are such a smart pick for every wardrobe. At Rain and Rainbow, kurta sets for women are designed so that the dupatta is not just an add on. It is a hero piece that adds colour, print, texture and movement. In this blog, we walk you through some of our favourite kurta sets and show you how one anarkali kurta set or straight kurta set with a strong dupatta can solve many outfit needs in one go. 7 Best-Selling Kurta Sets with Statement Dupattas, Must-Haves for Your Wardrobe  Kurta sets with a stron...
Amit Aggarwal, Celebrity styles, corset, Featured designers, Who Wore What When

Kriti Sanon Embraced Structural Perfection in a Custom Amit Aggarwal Gown 

Kriti Sanon has been lighting up our Insta feed with a stunning lineup of high-fashion designer looks, serving style inspiration on repeat ahead of her much-awaited release Tere Ishq Mein. One such recent looks that took the Internet by storm was her custom Amit Aggarwal corset gown that read futuristic and luxurious without feeling too much.  And the emerald gown in question is a shining example of that evolution in action. Sculpted and floor-skimming, it drapes the body in liquid green, its fluid silhouette tracing every curve with quiet drama. Neither overtly ornate nor starkly minimal, the deep jewel-toned hue strikes that perfect balance between runway-forward and timeless, reaffirming her place as a true modern style icon.   What truly elevates the look of Kriti Sanon i...
Elegant in Eid: The Foil Print Taffeta Silk Anarkali Gown Journey Casual Wear Red Santoon Gown With Fancy Sequins