Wednesday, March 18

Author: Mahesh Goyani

Mahesh Goyani is the founder of Clothsvilla, an Indian ethnic wear brand that offers a variety of traditional and modern clothing options for women. The brand is based in Surat, Gujarat, and has become popular for its wide range of sarees, salwar suits, lehengas, and kurtis. Clothsvilla has an online store that caters to customers across India and internationally. The brand's products are known for their quality, unique designs, and affordable prices. In addition to the online store, Clothsvilla also has a physical store in Surat. Mahesh Goyani, as the founder of Clothsvilla, has played a crucial role in establishing the brand and expanding its reach. He has been actively involved in the company's operations, including product design, marketing, and sales.
Aza, Aza Fashions, Fashion and Style, Style Files, Wedding

Why Yellow Lehengas Are the New Wedding Favorite in 2026

For decades, the Indian wedding landscape was a sea of crimson, vermilion, and muted tones. But as we step further into the 2026 wedding season, a pleasing shift has taken place. Move over, classic hues—Yellow has officially claimed the spotlight. From sun-drenched destination weddings in Tuscany to opulent starlit receptions in Udaipur, this color is no longer just for the Haldi ceremony. It has evolved into a high-fashion statement of joy, optimism, and modern elegance. Here’s why yellow lehengas are dominating wedding mood boards.  Why Yellow Lehengas Are Trending This Wedding Season    The Psychology of Joy After years of minimalist trends, 2026 is all about "dopamine dressing." Yellow is psychologically linked to happiness, energy, and new beginnings. Brides and guests are c...
alia bhatt saree, alia bhatt saree look, Bollywood Celebrity Style, Celebrity closet, Celebrity styles

8 Breezy, Summer-Friendly Sarees the Best-Dressed Celebs Are Choosing This Season

The season of hot cocoa and warm snuggles has officially wrapped up, and winter has taken its final bow. As the days begin to stretch longer and the sunshine lingers after 5.30 pm, it is almost time to embrace the summer. Which also means swapping heavy knits, rich velvets, and oversized coats and jackets with something breezy and breathable.       And when you are a saree loyalist who sees it as an all-time sartorial savior, be it for work or party, there’s no other choice better than our compilation of all the trending celebrity-inspired summer-friendly sarees of the season. Taking cues from Bollywood’s best-dressed leading ladies, this season’s saree mood is all about understated glamour and comfort-first styling. From the easy grace of a chiffon saree seen on red carpets to the ...
designer outfits, dress, dresses, outfits for women, Photography Ideas

Insta-Worthy Proposals: 9 Photoshoot Ideas You Can’t Miss 

Planning a surprise proposal is exciting, nerve-wracking, and unforgettable, but capturing it beautifully is just as important as the moment itself. From the sparkle of the ring to the laughter and kisses that follow, every frame should tell your love story. Here are some creative proposal photoshoot ideas to make your proposal look cinematic and magical.      Ring in the Romance  Close-up of the engagement ring Show off that sparkling symbol of love with a delicate hand shot or a creative macro focus—let the ring steal the spotlight.        2. Sweet Cheek Moments  Cheek kiss shot A soft kiss on the cheek captures tender affection and makes the moment feel intimate and timeless.      3. Whispering “I Love You”  Couple whispering in each other’s ear The magic of pr...
Aza, Aza Fashions, Fashion and Style, Style Files, What to Wear in Agra

What to Wear in Agra: Dressing for India’s Iconic City

Deciding what to wear in Agra requires a balance of comfort for the climate, respect for local culture, and practicality for a day of sightseeing. Planning a trip to see the magnificent Taj Mahal is an exciting experience. As you prepare your itinerary, one practical question often comes up: what should you pack?  This guide will help you navigate your clothing choices, ensuring you feel comfortable throughout your visit. We will cover dressing for Agra's weather, clothing choices for women, and essential accessories.   The Seasonal Breakdown Agra experiences extreme weather patterns. So, while traveling from the US to Agra, make sure to pack according to the season of your visit.   Summer (April to June)  Summers in Agra are intensely hot and dry, with temperatures often soaring...
anarkali, Aza, Aza Fashions, designer clothing, Fashion and Style

Know Your Designer: Episode 23 – Karaj Jaipur 

In the vibrant landscape of Indian fashion, some labels stand out for their ability to weave stories into fabric. Karaj Jaipur is one such name, a brand that has carved a niche by celebrating the rich artisanal heritage of Rajasthan while infusing it with a modern sensibility. It represents a world where handcrafted luxury is not just a product but a living tradition. This is a deep dive into the essence of Karaj Jaipur, a brand that redefines elegance through its commitment to craftsmanship.  Join us as we explore the origin story of Karaj Jaipur, uncover its core design philosophy, and admire the signature techniques that make each creation a masterpiece. We will journey through its most celebrated collections and see how the brand continues to champion the skilled artisans who bring its...
Aza Fashions, Fashion and Style, Know Your Designer, Menswear

Know Your Designer-Episode 22: Manish Nagdeo

When asked what designer Manish Nagdeo thinks his designs could speak, he says, “I'm not just a piece of clothing, I’m a reflection of your personality. Let's make a statement together,” and that exactly reflects in his creations. His work constantly focuses on helping the wearer feel confident, comfortable, and true to themselves. Every piece of clothing is uniquely crafted to bring out your unique individuality. His approach to fashion is not about creating something that simply looks good, but something that feels personal to the wearer. So if you want to bring out your authenticity through your fashion choices, Manish Nagdeo is the designer for you.     Detailing The modernity of his designs lies in detailing, simple things that amp up the styles on silhouettes like prints on Ne...
Sarees

Best Gulmarg Outfits for a Kashmir Trip

Gulmarg can captivate any heart by its scenic beauty and weather. However, if you are visiting such a place, outfit confusion must hit like a truck. You would definitely want something that looks good in white snowy mountains, and feels comfortable all day long.  Don’t worry, as the best Gulmarg outfits for a Kashmir Trip are really easy to find! You can go with kurta sets, dresses, co-ord sets, even anarkali sets and so on.This guide from Rain and Rainbow will help you know which colours and outfits will match with the activities and breathtaking backgrounds of Gulmarg. Additionally, follow along to learn which Gulmarg outfits for a Kashmir Trip will be fit for different seasons.  Which Ethnic Outfits Suit Different Activities In Gulmarg? The best way to select appropriate outfits for a ...
Sarees

Top 5 Anarkali Suits to Buy This Navratri

Navratri is the time of colors, celebrations, devotion, and Garba nights that never end. It is that special time of the year when clothes come alive, and dressing up in festive attire becomes a daily affair. If you are looking for the most elegant Navratri outfits for women, there is nothing like the evergreen appeal of an Anarkali suit. With their flared design that is perfect for twirling, comfort, and festive appeal, Anarkalis are the best of both worlds. In this article, we have shortlisted 5 Navratri special dress options from Asrumo th...
Sarees

Is It Okay for Feminists to Wear Makeup?

This is a question that's often brought up in conversations and on social media, and even in feminist circles themselves. Some are saying that playing up your looks is anti-feminist, while others are arguing that makeup is just another means of expression. So, can feminists wear makeup? The short answer is yes. The longer answer is slightly more complicated and worth taking the time to dig a little deeper. Feminism, at its core, is about choice, equality, and agency. It is not about fitting into one ideal or rejecting another. Understanding this helps clear much of the confusion around makeup and feminism.   Where the Question Comes From Makeup, historically, has been tied to beauty standards perpetuated primarily towards women, often influenced by societal norms and the male gaze. For ...
Fashion and Style, Menswear

KL Rahul: The Quiet Powerhouse of Modern Menswear

In the world of cricket, where performance defines legacy, style rarely becomes a defining conversation. Yet every once in a while, a player emerges who transcends the boundary between sport and fashion. KL Rahul is one such name. A cricketer whose personal style mirrors his batting: effortless, composed, and refined. Often described as one of the most stylish athletes in India today, Rahul has built a wardrobe that moves seamlessly between understated luxury, contemporary tailoring, and relaxed streetwear. His fashion philosophy is simple, minimalism with intent. Let’s decode the evolution of KL Rahul’s style across different occasions, and how his aesthetic aligns closely with designers featured at Aza.   Streetwear Influence: The Athlete Edge     Unlike many cricketers who lean t...
Elegant in Eid: The Foil Print Taffeta Silk Anarkali Gown Journey Casual Wear Red Santoon Gown With Fancy Sequins