Aza Fashions

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16Oct

By Mahesh GoyaniNo Comments

Aza, Aza Fashions, bra guide, designer outfit, Fashion and Style

A Cheat Sheet for What to Wear Under Different Necklines

The festive season is finally here! That means glittering lehengas, flowing sarees, and gorgeous kurta sets are coming out of your wardrobe. But let’s be honest - no matter how stunning your festive outfit is, the wrong bra can throw off the whole vibe. You’ve probably been there: the strap peeks out, or your neckline doesn’t sit right, and suddenly your gorgeous outfit feels off. The right bra isn’t just about comfort; it’s about making sure your outfit looks as good as it deserves to. Here’s the thing: Every neckline has its quirks, and every ethnic outfit deserves a bra that works with it, not against it. Whether you’re twirling in a sangeet lehenga, draping a saree for wedding, or rocking a crop top with a flowy skirt, knowing what to wear underneath is a game-changer. So, grab a cup ...

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15Oct

By Mahesh GoyaniNo Comments

Anarkali Set, Aza, Aza Fashions, Fashion and Style, kurta set

Velvets: How to Style This Luxe Fabric for the Festive Season

As the air turns crisp and calendars fill with festive dates, one fabric consistently captures the spirit of the season: velvet. Rich in texture and steeped in history, velvet brings an instant touch of luxury and warmth to any wardrobe. It’s the perfect material for winter festive fashion, offering both comfort and undeniable elegance. This guide will show you how to style velvet for any occasion. We'll explore versatile velvet outfit ideas, share expert pairing tips, and provide advice on keeping your garments looking pristine. Get ready to embrace this luxe fabric for all your holiday party outfit ideas. Why Velvet is a Festive Favorite Velvet’s unique texture, known as a pile, catches and reflects light in a way that few other fabrics can. This creates a deep, dimensional color that...

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13Oct

By Mahesh GoyaniNo Comments

Aariyana Couture, Anu Pellakuru, Aza, Aza Fashions, Fashion and Style

#20YearsOfAza: The Art of Blending East & West in Fashion

For 20 years, Aza Fashions has set the pace for Indo-Western fashion—a vibrant fusion that layers Indian heritage with modern Western style. This isn’t just about trends; it’s about expressing a global identity through creative dressing. As we celebrate #20YearsOfAza, discover how fusion wear is evolving, which designers are redefining the genre, and why Aza continues to be your destination for cutting-edge Indo-Western looks. With stores across major Indian cities and a curated online platform, Aza connects you with the finest ideas and labels at the forefront of style. Whether you love tradition or crave experimentation, our collection is crafted to meet every taste and occasion. How Indo-Western Fashion Has Evolved Indo Western fashion, also known as fusion wear, began as a ...

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10Oct

By exporter exporterNo Comments

Aza, Aza Fashions, desi looks, designer clothing, Fashion and Style

The Life of a Desi Showgirl: Dress Like Taylor Swift This Diwali

Hello, my sparkling Desi Swifties! The air this Diwali isn't just buzzing with fireworks and diyas - it’s radiating the pure, electrifying, unapologetic glamour of Taylor Swift’s new era, The Life of a Showgirl. The album art, promo photos, and the "The Fate of Ophelia" music video gave us a glorious look behind the velvet curtain, revealing a wardrobe that is pure Las Vegas cabaret meets gilded Hollywood fantasy. Chainmail, feathers, corsets, jewels and drama, drama, drama. This Diwali, we are leaving "subtle" in the dust. We are taking the audacious spirit of the Showgirl - the professional, the artist, the star and infusing it with the rich, festive heritage of South Asian fashion. Get ready to channel that main character energy, because this is how you turn a Showgirl fantasy into a ...

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7Oct

By exporter exporterNo Comments

Aza Fashions, Bhai Dhooj, Fashion and Style, papa don't preach

Gift Guide for Bhai Dooj: Fashion Picks for NYC Siblings

Bhai Dooj, the beautiful festival that concludes Diwali, is a celebration of the enduring bond between siblings. It's a day steeped in tradition, where sisters pray for their brothers' longevity and brothers vow to protect their sisters. In a city as dynamic as New York, this celebration takes on a unique hue, blending rich cultural heritage with cosmopolitan flair. The exchange of gifts becomes a modern-day ritual, an expression of love curated with style and thoughtfulness. This guide is dedicated to finding the perfect Bhai Dooj gifts for the fashion-forward sibling in your life. We're moving beyond the conventional to explore statement pieces that resonate with the pulse of NYC. From timeless traditional wear to avant-garde accessories, discover the ultimate fashion picks that honor yo...

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4Oct

By exporter exporterNo Comments

Aza, Aza Fashions, Bhai Dooj in New Jersey, Fashion and Style, Style Files

Bhai Dooj Outfits: Festivity, Family, and Fall in New Jersey

The crisp autumn air in New Jersey carries a special sense of festivity as Bhai Dooj approaches. This cherished festival, celebrating the bond between brothers and sisters, is a time for heartfelt rituals, delicious feasts, and lasting memories. Dressing for the day is a joyful part of the experience, but it requires balancing festive elegance with the practicalities of a fall day in NJ. This guide is here to help you navigate your wardrobe choices, offering inspiration for beautiful Bhai Dooj outfits, from timeless sarees to contemporary salwar suits, ensuring you look and feel your absolute best while honoring this special relationship. Bhai Dooj: Celebrating Sibling Bonds, NJ Style In New Jersey's thriving Indian communities, these traditions come alive with immense warmth. Families...

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1Oct

By exporter exporterNo Comments

Aza Fashions, Fashion and Style

What is Sherwani? A Groom’s Ultimate Guide to Styles & Tips

Picture this: the ultimate fusion of heritage and haute couture—a garment that transforms any moment into a breathtaking fashion statement. In South Asian weddings, the sherwani commands the spotlight for grooms, weaving together threads of tradition, opulence, and personal flair. But this isn't merely formalwear; it's a sartorial masterpiece, draped in elegance, steeped in history, and bursting with endless possibilities for contemporary expression. Whether you're curating your grand entrance, hunting for show-stopping outfit inspiration, or simply captivated by what makes a sherwani so utterly distinctive, this guide will unveil all its fashion secrets. From its mesmerizing evolution to the trendsetting styles setting wedding scenes ablaze today, you'll discover what elevates the sher...

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29Sep

By exporter exporterNo Comments

Aza, Aza Fashions, Canada, Diwali 2025, Fashion and Style

Diwali in Canada: Embrace Bold Colors and Ethnic Styles

Diwali, the cherished festival of lights, illuminates hearts and homes with its message of the victory of good over evil. This auspicious occasion, determined by the Hindu calendar, marks a time for new beginnings, prosperity, and joy. The spirit of Diwali in Canada comes alive as communities gather to light diyas, share sweets, and celebrate together. It’s a time when tradition is honored with beautiful rituals and modern style is embraced through stunning festive fashion, making every moment truly special. The Diwali Spirit in Canada: Tradition Meets Diversity The essence of Diwali in Canada is a beautiful fusion of deep-rooted traditions and the country's multicultural fabric. Families and communities come together, transforming homes and public spaces into beacons of light and warmth...

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27Sep

By exporter exporterNo Comments

Aza, Aza Fashions, Fashion and Style, half sarees, Style Files

Saree vs. Half Saree: Which Style Should You Choose This Festive Season?

Indian festivities are a celebration of culture, tradition, and, of course, fashion. Ethnic wear is central to these celebrations, allowing you to connect with your cultural heritage through vibrant colors and timeless designs. This festive season, the saree and the half saree have emerged as popular choices, each offering a unique style. While the saree is an icon of grace, the half saree presents a lovely alternative. Are you wondering which one is right for you? Let's find out. The Essence of Festive Indian Fashion When it comes to festive dressing, Indian sarees and half sarees stand out as two of the most beloved choices. Though they might look a bit similar, they are fundamentally different. Both are perfect for special occasions, but they offer distinct silhouettes and sty...

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26Sep

By exporter exporterNo Comments

Aza Fashions, Designer, Fashion and Style, Sabyasachi, Sabyasachi Accessories

Know Your Designer Episode 2: Sabyasachi Mukherjee

In the world of fashion, there are not many names that get as much respect as Sabyasachi Mukherjee. He is more than a designer. He is someone who brings India’s rich culture together in a way no one else does. When everyone started to follow new trends, he picked up old crafts and made them shine again. He has dressed many famous stars around the globe. His story is one you must read. He started as a boy from a simple family in Kolkata. Now, he is at the top among world fashion designers. Come with us as we look at his life, his art, and the mark he has made with the well-known Bengal tiger logo. Early Life and Influences of Sabyasachi Mukherjee Sabyasachi Mukherjee grew up in a Bengali family in Kolkata. He was surrounded by Indian culture and art from a young age. These early ye...

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