Fashion and Style

Deep within the misty blue mountains of the Nilgiris in Tamil Nadu lives a tribe that has guarded a unique artistic tradition for centuries. This is the Toda tribe, and their gift to the world of textiles is the striking red and black embroidery known as Pukhoor. While India is home to countless embroidery styles, Toda embroidery stands apart. It doesn't look like typical needlework; in fact, the stitches are so fine and precise that the finished fabric often looks like it was woven by a machine. But make no mistake—this is purely the work of human hands, crafted without frames or modern tools. In this guide, we will explore the fascinating world of Toda embroidery, tracing its roots in tribal history, understanding its complex technique, and seeing how this ancient craft is finding a ne...

    In the dusty, sun-baked village of Nirona in Kutch, Gujarat, an art form so rare and magical exists that it teeters on the edge of extinction. This is Rogan painting, a 300-year-old craft of painting on cloth that is practiced by only one family in the entire world. It is an art of pure imagination, where intricate designs are spun from a thread of paint onto fabric without any prior sketching. The process is so unique and the results so stunning that it seems to defy logic. The designs are often so perfectly symmetrical that it looks like they were created with a mirror, yet it is all done by hand. This guide will introduce you to the mesmerizing world of Rogan art, from its secret Persian origins and complex technique to its journey from a small village in Kutch to the walls of the ...

The state of Assam is a land of breathtaking natural beauty, from its lush tea gardens to the mighty Brahmaputra river. It is also home to a rich tradition of silk production, known as sericulture, that has been perfected over centuries. Among its treasures, one silk stands out for its pristine elegance and brilliant shine: Pat Silk. Also known as Mulberry Silk, Pat Silk is celebrated for its natural white or off-white hue, which gives it a look of timeless purity and luxury. It is a fabric that is both incredibly durable and remarkably soft to the touch. For the people of Assam, Pat Silk is more than just a textile; it is an integral part of their cultural identity, woven into their most important life events. This guide will walk you through the world of Pat Silk, exploring its ancient...

India is a land where fabric tells a story. Every weave, every knot, and every print holds centuries of tradition within its threads. Among these treasures lies the magnificent art of Bagh print. Originating from the heart of India, this textile art is not just a method of printing; it is a testament to the patience and skill of Indian artisans.  If you have ever admired the bold geometric patterns of Bagh print sarees or the deep, earthy reds and blacks of a hand-printed kurta, you have witnessed a craft that has survived over a thousand years. This blog explores the fascinating journey of Bagh printing, from the riverbanks of Madhya Pradesh to the luxury collections at Aza Fashions.  What is Bagh Print?  Bagh print is a traditional hand-block printing technique known for its...

Imagine a fabric so light and airy it feels like wearing a cloud, yet so intricately patterned it looks like a painting. This is Jamdani, the legendary textile of Bengal. Often described as "woven air," Jamdani is not just a fabric; it is a labor of love, a masterpiece of manual skill, and one of the most advanced hand-weaving techniques in the world. Originating from the historic regions of Bengal (now West Bengal and Bangladesh), this craft has survived the rise and fall of empires. From the royal courts of the Mughals to the runways of modern fashion weeks, Jamdani has remained a symbol of sophistication and cultural identity. In this guide, we will unravel the delicate threads of Jamdani, exploring its ancient origins, the painstaking technique that makes it unique, and how this ...