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28Feb

By Mahesh GoyaniNo Comments

Sarees

Dress for Short Height Girls: A Style Guide for Women Under 5 Feet and Under 5’5″

Outfit shopping sounds fun until the trial room reality hits. The dress looks great online, but on the body it feels too long, too bulky, or just “not sitting right.” Photos can make it worse. The hem cuts the leg line, the waist looks low, and suddenly the whole look feels off, even when the outfit is pretty. If you are a woman under 5 feet or under 5'5", this is a very common styling struggle, and it has nothing to do with confidence. It is just about proportions. Here is the quick answer: the best dress for short height girls is the one with a flattering length and a defined waist with a clean styling that feels easy to move in. This guide covers Indian ethnic wear for women and traditional ethnic dress ideas that look polished without feeling heavy. And if you want comfortable, brea...

28Feb

By Mahesh GoyaniNo Comments

Sarees

What Is Ethnic Wear? A Modern Guide for Women

Ethnic wear looks beautiful, but buying and styling it can still feel confusing. Sometimes a kurti feels too plain. Sometimes a set feels too “occasion-only.” Sometimes the outfit looks great in the mirror but feels uncomfortable after two hours. And sometimes the biggest stress is simple: “Will this look modern or too traditional?” This is exactly why people search what is ethnic wear and what people wear today. Here’s a quick answer for you, ethnic wear is clothing rooted in cultural identity and traditional silhouettes. Modern ethnic wear keeps that heritage feel, but adds comfort. It also has clean cuts and easy styling so it works for everyday things. These can include work and travel both. This Rain & Rainbow guide explains what ethnic wear includes, what modern ethnic wear inc...

28Feb

By Mahesh GoyaniNo Comments

Sarees

Creative Outfit Compliments That Make Every Look Special!

Sometimes the outfit is genuinely stunning, but the words just do not come out right. It ends up as “Nice dress,” and that is it. The problem is not that you do not mean it. The problem is that generic compliments feel forgettable, especially when the look is clearly styled with effort. That is exactly why people search for creative outfit compliments in the first place. Here is the quick answer: the best compliments are specific. They mention the colour, fit, print, vibe, or styling detail, so the person feels truly seen. This guide shares ready-to-use lines that work for everyday looks and also for Ethnic Wear for Women, including Indian kurtis for women. And if you love compliment-worthy outfits that still feel breathable and wearable, Rain & Rainbow’s cotton-first styles make it...

27Feb

By Mahesh GoyaniNo Comments

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Top 7 Festive Wear Looks That Never Go Out of Style

Festivals in India are not merely events on the calendar – they are emotions. The pre-Diwali excitement before the evening of Diwali, the music-filled nights of Navratri, and the warmth of a Rakhi celebration at home. And somewhere in the middle of all this merriment comes the usual question: What am I going to wear? Selecting the right festive wear is not about purchasing something new every year. It is about finding something that looks beautiful, feels comfortable, and is timeless. From elegant Anarkali suits and Straight suit sets to com...

27Feb

By Mahesh GoyaniNo Comments

Sarees

Best Modest Eid Dresses for Women in UAE

Eid in the UAE is a beautiful blend of faith, family gatherings, elegant brunches, and fun-filled nights. When it comes to dressing up for the occasion, it is all about selecting clothing that is elegant, light, modest, and luxurious – ideal for the hot climate of the UAE. When it comes to Eid dresses that are timeless and classic, Indian designs such as Anarkali suits, straight suit sets, and cotton kurta sets are always in vogue in Dubai and the UAE because they are modest yet elegant. Light fabrics and full-length designs are always in demand...

26Feb

By Mahesh GoyaniNo Comments

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Top 10 Best-Selling Indian Ethnic Wear Brands That Ship Worldwide

Indian fashion has really made it to the worldwide stage. Today, women across the US, UK, Australia, Mauritius, Canada, and the Middle East are proudly wearing ethnic wear for women that celebrates Indian craftsmanship with a modern touch. From sleek kurtas for women's styles to celebratory suit sets, Indian designer brands are modernising classic tradition for international women. If you are a fan of ethnic wear and are looking for labels that cater to the international market, here’s a curated list of the top 10 Indian bestsellers that are making their mark overseas. 1. BIBA BIBA is one of the most trusted names in Indian ethnic wear. The label is synonymous with vibrant prints and easy silhouettes, and caters to a diverse range of everyday kurta designs to occasion-ready suit set...

23Feb

By Mahesh GoyaniNo Comments

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When Colors Come Alive: Celebrating Holi with SHREE

Holi is more than just a celebration. It is an emotion. It is laughter that echoes in the walls of the homes, the joy of splashing colors in the air, and the delight of meeting after the cold season has left. The festival of colours, Holi, is a celebration of joy, hope, and togetherness. It is a special occasion when the old and new beautifully combine, when customs become joy, when togetherness finds colour in fashion. As colors come alive around us, what we wear becomes a part of the celebration itself. The Spirit of Holi and What It Represents Holi marks the arrival of spring season and symbolizes fresh starts. It stems from tales of love, the triumph of good over evil, and togetherness. From color fights to soulful songs and delicious treats, Holi is a bridge across generations. This ...

21Feb

By Mahesh GoyaniNo Comments

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Best Gulmarg Outfits for a Kashmir Trip

Gulmarg can captivate any heart by its scenic beauty and weather. However, if you are visiting such a place, outfit confusion must hit like a truck. You would definitely want something that looks good in white snowy mountains, and feels comfortable all day long. Don’t worry, as the best Gulmarg outfits for a Kashmir Trip are really easy to find! You can go with kurta sets, dresses, co-ord sets, even anarkali sets and so on.This guide from Rain and Rainbow will help you know which colours and outfits will match with the activities and breathtaking backgrounds of Gulmarg. Additionally, follow along to learn which Gulmarg outfits for a Kashmir Trip will be fit for different seasons. Which Ethnic Outfits Suit Different Activities In Gulmarg? The best way to select appropriate outfits for a ...

21Feb

By Mahesh GoyaniNo Comments

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Top 5 Anarkali Suits to Buy This Navratri

Navratri is the time of colors, celebrations, devotion, and Garba nights that never end. It is that special time of the year when clothes come alive, and dressing up in festive attire becomes a daily affair. If you are looking for the most elegant Navratri outfits for women, there is nothing like the evergreen appeal of an Anarkali suit. With their flared design that is perfect for twirling, comfort, and festive appeal, Anarkalis are the best of both worlds. In this article, we have shortlisted 5 Navratri special dress options from Asrumo th...

20Feb

By Mahesh GoyaniNo Comments

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Is It Okay for Feminists to Wear Makeup?

This is a question that's often brought up in conversations and on social media, and even in feminist circles themselves. Some are saying that playing up your looks is anti-feminist, while others are arguing that makeup is just another means of expression. So, can feminists wear makeup? The short answer is yes. The longer answer is slightly more complicated and worth taking the time to dig a little deeper. Feminism, at its core, is about choice, equality, and agency. It is not about fitting into one ideal or rejecting another. Understanding this helps clear much of the confusion around makeup and feminism. Where the Question Comes From Makeup, historically, has been tied to beauty standards perpetuated primarily towards women, often influenced by societal norms and the male gaze. For ...